Squarespace – Aircraft Detailing Company Website Build

Overview

An aircraft detailing company serving airports across Southwest Florida had no existing website. I built a new marketing and lead-capture site from scratch on Squarespace, covering their service area, service offerings, and a quote-request workflow, giving prospective clients a clear path from landing on the site to requesting service.

Live site: executiveaviationdetail.com

What the customer wanted

No website existed prior — needed a full build from scratch, not a redesign
A clear breakdown of the services offered:
- Routine maintenance
- Exterior detailing
- Interior detailing
- Carpet cleaning
A way to show which airports/regions they currently service
A quote request path for prospects to reach out directly from the site
Direct contact options (phone, email) visible throughout

What I built

A five-page Squarespace site — Home, Services, About, Contact, and a dedicated quote-request page — structured to move a visitor from landing page to submitted quote request in as few steps as possible.

Homepage hero identifying the service region with a click-to-call phone link
An embedded Google My Maps view pinned with every airport currently serviced
A services breakdown into four listings — Routine Maintenance, Exterior Detailing, Interior Detailing, Carpet Cleaning — each with a photo and a full description of what’s included
A dedicated Get A Quote page linked from the primary navigation and homepage CTA
A stated 2-hour response commitment tied to the quote form
Footer with click-to-call, mailto link, and a privacy policy page

How the site works

1. Landing experience

Hero section identifies the service region (Sarasota, Ft. Myers, Tampa) immediately
Primary CTA is a click-to-call button, since a phone call is often the fastest path to booking for this type of service
Secondary path routes visitors to the Services page for those who want detail before calling

2. Service area map

A Google My Maps embed on the homepage pins every airport currently serviced
Placed directly under the hero so coverage is visible without scrolling; nearby copy invites visitors whose airport isn’t listed to reach out anyway rather than bouncing

3. Services breakdown

Each of the four service types gets its own block: description, included tasks, and a photo
Copy is written so a prospect can self-qualify before filling out the quote form — for example, distinguishing a dry-wash-only exterior detail from a full interior detail — which reduces back-and-forth before a quote is requested

4. Quote request flow

The Get A Quote page is linked from the nav bar, the homepage, and the footer CTA
Form submissions route through Squarespace’s built-in form notifications — no external CRM or automation layer is connected
Site copy sets an explicit 2-hour response expectation next to the form

5. Contact & trust signals

Click-to-call number and mailto link persist in the footer across every page
Privacy policy page and copyright footer included for basic trust/compliance

Tools used

Squarespace – site builder and hosting for the full site
Google My Maps – embedded, custom-pinned map of serviced airport locations

Results & benefits

Established a web presence from zero – the business had nothing to point prospects to before this build
Centralized lead capture – quote requests now come through one form instead of ad hoc calls or texts
Self-service qualification – detailed service descriptions let prospects match their need to a service before requesting a quote
Geographic clarity at a glance – the embedded map answers “do you service my airport?” without a phone call